ONLY FOR WOMEN
8.03.10
It was performed at INTERAZIONI the closing meet of ONLY FOR WOMEN award, titled “A GREEN PLACE TO SIT – Design for a better world”. It was the double challenge for this second edition: searching for new products to enter the contract market for outside and promoting a thinking about sustainability. This is the meaning of the title, which talks green as nature and green as green issue.
It was remarked the non-reclaime aim of this and other events oriented to improve female creactivity. Actually, to encourage actively women’s entry in the world of work, aesthetic value is decisive: on one hand developing a culture about difference, on the other, more specific in ONLY FOR WOMEN, in exploring product Design through female sensibility. In conclusion: no to gender aesthetic, yes to professionalism.