Not only chairs

The showroom Area Declic: a great space to exhibit products,

but notonly. Equipped with the best equipment, can accommodate

differentevents, from meetings with agents at various cultural events.

To hit upon the right product: that is the dream of every company. What is meant by the "right product"? It means a product that must express the brand identity and must satisfy the client's taste. The success of a company gambles on knowing how to position oneself between these two poles - creative and commercial.

Every new product is a test of entrepreneurial risk that can gamble with the survival of the company. The products we offer are the result of a long slow process to get ready for the relationship between Area Declic and its market. Every model has been carefully chosen based on its aesthetics, and then its feasibility and ergonomics have been verified thanks to a prototype.

In showroom we present to agents new products and

make the meetings to decide which products have to be

put into production.
 

Following that we have asked the designer to transform the model into the various versions of the chair that can be used in the home and in the required environments for contract supplies. Thus from a single model a family of products is created, composed of chairs in various finishes and colours, mounted on frames that accomplish different functions: for example four legs to permit convenient stacking, or on wheels for the workplace. To the chair we have often added a stool and, where possible, also an easy chair and a small table.

The sharing of ideas and face each other are one of the

most important point for commercial decisions, and these

moments are never underevaluated.

We always keep sight of the fact that our products could accompany each other, both for their shape and for colour and finish. Our tables are simple but functional and robust, made from prime quality materials. The bar tables can easily be combined with the chairs and stools in a collection. Over time we have also introduced some furnishing accessories: a section that we hope to extend in the future.

Photo by Paolo Jacob
 

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